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The story behind the SENCOR brand began more than 20 years prior to its origin. Japan was dealing with the issue of how to jump-start their economy, devastated by the war, and one way to do so was through the government-supported purchase of know-how from the USA and Europe, for which the Japanese invested over a billion dollars. A bright new start rose over Japan – electronics. Pre-war companies (Panasonic, Hitachi, Sharp) were accompanied by new companies – Sony, Akai, Sanyo, Aiwa, and in 1969, SENCOR. The Japanese technological miracle could begin.